Follow her on Twitter at BrookeDiPalma or email her at Yahoo Finance on Twitter, Instagram, YouTube, Facebook, Flipboard, and LinkedIn. Compared to last year, shares up nearly 29%, outpacing the S&P 500 ( ^GSPC), which is down more than 12%.īrooke DiPalma is a reporter for Yahoo Finance. Thus it is able to have control over what it charges with "a lot of price discretion," Price said. She added: because the company is "a vertical retailer," it manufactures everything from start to finish. "We always want to be accessible to, particularly, to our kid consumers," with a low-entry level price point, like its Birthday Treat Bear, she said. Typically with children, Build-A-Bear tries to keep costs lower, said CEO Price. Online Exclusive Ted Lasso Build-A-Bear (Courtesy: Build-A-Bear website) As seen below, the "Ted Lasso Bear Bundle" can be priced at more than $60. that are targeted toward the older consumer, like Ted Lasso or the Harry Potter products, we have a little more price latitude there," meaning there's a broader range of price options for the chain to implement.
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"That older consumer really does want to do the most frictionless, fewer clicks," Price told Yahoo Finance, "I just want my next Pokemon."Īnother plus of bears for adults, is the ability to set higher prices. In a call with investors, Price said the "e-commerce business tends to over-index with the older teen and adult consumer who have diverse product and participations.gifting for more reasons than kids' birthdays and collectibles." It also includes Collabs, which is a huge draw-in for older customers with 75 different licenses to create bears tied to pop-culture, including Pokémon, Harry Potter, Star Wars, Super Mario, Peeps, Disney and most recently, Ted Lasso.Īn older audience also means a boost to online sales too. Patrick's Day, Valentine's Day, 21st birthdays, happy hour, and spring break, among others.
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Merchandise in the The Bear Cave collection includes themed teddy bears for St. GIANT Teddy Bear (Stuffed & Filled) - Large 50-Inch Big Huge Plush Animal Toy - Life-Size Gift - White, Brown, Pink, Beige, Tan, Black (16) 65.90 FREE shipping Your Custom Personalized Name or Message on 5 Foot Giant Teddy Bear, Has Customized Heart on Chest (104) 199.
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